Every year we celebrate the first day of spring by giving away free Rita's Italian Ice. That’s right, for over 20 years we’ve treated each and every Guest to a free Italian Ice. It’s a Rita’s Tradition. Just our way of kicking off the season—and spreading a little happiness. Last year, our Guests showed their spring spirit—and their love of Rita’s Italian Ice in a big way. We gave away almost 1 million cups of Italian Ice in just a nine-hour period! Pretty cool, huh?